Client Overview

Located in Orlando, Florida, ARES Services aimed to establish itself as the premier provider of hot-side and cold-side commercial restaurant equipment repair. As a newly launched company, the goal was to generate strong brand awareness and cultivate lasting loyalty throughout the Central Florida market.

The Challenge

The primary challenge was entering an established market with well-entrenched competitors. To successfully compete, we developed a comprehensive 360° marketing strategy that addressed both top-of-funnel awareness and conversion initiatives and bottom-of-funnel re-engagement efforts.

Our Strategy

1. Brand Positioning & Identity

We established a strong, credible brand voice, visual identity, and messaging framework that positioned ARES Services as a trusted new entrant in the commercial hot-side and cold-side repair market, built to compete confidently with established providers.

2. Website Design & Conversion Optimization

We designed and developed a custom, mobile-optimized website focused on user experience, SEO visibility, and lead generation.

3. Paid Media Strategy

We developed a paid media strategy designed to reach both passive audiences and high-intent prospective customers, driving qualified traffic and accelerating service inquiries.

4. CRM & Email

Lastly, We implemented a robust CRM backend system and launched targeted email re-engagement campaigns to nurture leads, strengthen customer relationships, and drive repeat service opportunities.

The Results